Beyond Keywords: The Rise of GEO (Generative Engine Optimization)

Published on: 19/01/2026

For over two decades, Search Engine Optimization (SEO) has been the backbone of online visibility. It revolved around understanding search algorithms, optimizing keywords, and building backlinks to earn rankings, but the emergence of Generative AI, like ChatGPT and Google Gemini, has rewritten the rules of discovery.

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