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Stop Selling, Start Connecting: The New
Rules of Social Commerce

Stop Selling, Start Connecting: The New Rules of Social Commerce

Published on: 03/11/2025

Small businesses treat social media like a digital shop window. Post products. Add prices. Wait for orders. This approach worked in 2015. In 2025, it fails consistently. The businesses gaining customers through social platforms now operate completely differently. They build communities first. They provide value relentlessly. They let sales emerge naturally from relationships rather than forcing transactions.

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